35 pre-seed CPG investors in the US
We list 35 pre-seed CPG investors in the US as of November 2026: each has an SEC filing on file, and the list was last checked on 6 Nov 2026. The cities with the most head offices on this list are New York (6), Chicago (2) and Montclair (2).
Top 5 pre-seed CPG investors in the US, ranked by recent fund activity
Among firms with a published profile and a dated fund or deal in the last 24 months. The rule: Activity score out of 100: recency of the latest fund filing or dated deal (30: full marks within 3 months, then stepping down at 6, 12 and 24 months), share of the observed portfolio in this sector (20; half of that when the sector is stated only), stage focus (15: all of it when pre-seed is the only stage the firm states, split evenly when it states more), stated focus on the US (15: full marks when the firm names the US as where it invests, half when it says global), size of the fund on file on a log scale (12) and completeness of the public record (8). Stage and regional focus are our research, not an SEC figure. It is a measure of activity and fit, not of quality or returns. The same rule orders the whole list; it is repeated in the method box.
Hyve Ventures
Type: VC firm · HQ: Austin, TX · Stages: Pre-seed · Focus: CPG, Consumer, Healthtech, Logistics · Latest activity: New fund, Nov 2026 · Fund size on file: $6M (SEC Form D, 2025)
Latest fund filing dated Nov 2026; $6M fund on file (SEC Form D, 2025); 83% of its observed portfolio is consumer products and CPG; backs pre-seed; 1 named decision-maker on file.
Great Oaks Venture Capital
Type: VC firm · HQ: New York, NY · Stages: Pre-seed, Seed, Series A · Focus: CPG, Healthtech, Generalist, SaaS · Latest activity: Portfolio news, Sep 2026 · Private fund assets: $20M (SEC Form ADV)
Portfolio news dated Sep 2026; $20M on file (SEC Form ADV); 15% of its observed portfolio is consumer products and CPG; backs pre-seed, seed, Series A; names the US as where it invests; 6 named decision-makers on file.
Protagonist
Type: VC firm · HQ: Bay Harbor Islands, FL · Stages: Pre-seed · Focus: CPG, AI, Industrial Tech, Energy · Latest activity: New fund, Aug 2026 · Fund size on file: $150M (SEC Form D, 2026)
Latest fund filing dated Aug 2026; $150M fund on file (SEC Form D, 2026); 18% of its observed portfolio is consumer products and CPG; backs pre-seed; 8 named decision-makers on file.
Render Capital
Type: VC firm · HQ: Clarksville, IN · Stages: Pre-seed, Seed · Focus: CPG, Healthtech, Food and Beverage, AI · Latest activity: New deal, Jun 2026 · Fund size on file: $25M (SEC Form D, 2022)
Dated new deal in Jun 2026; $25M fund on file (SEC Form D, 2022); 19% of its observed portfolio is consumer products and CPG; backs pre-seed, seed; names the US as where it invests; 3 named decision-makers on file.
Supply Change Capital
Type: VC firm · HQ: North Hills, CA · Stages: Pre-seed, Seed · Focus: CPG, Food and Beverage, Healthtech, AI · Latest activity: New deal, Nov 2026 · Fund size on file: $22M (SEC Form D, 2025)
Dated new deal in Nov 2026; $22M fund on file (SEC Form D, 2025); 30% of its observed portfolio is consumer products and CPG; backs pre-seed, seed; 8 named decision-makers on file.
First 17 of 35 pre-seed CPG investors in the US
| Investor | Type | HQ | Stagesour research | Focusour research | Latest fund or deal | Fund sizeas filed or stated | Checked | Contacts |
|---|---|---|---|---|---|---|---|---|
| Hyve Ventures | VC firm | Austin, TX | Pre-seed | CPG, Consumer, Healthtech, Logistics | New fund, Nov 2026 | $6M (SEC Form D, 2025) | 4 Nov 2026 | 1 name · Unlock |
| Great Oaks Venture Capital | VC firm | New York, NY | Pre-seed, Seed, Series A | CPG, Healthtech, Generalist, SaaS | Portfolio news, Sep 2026 | $20M (SEC Form ADV) | 5 Nov 2026 | 6 names · Unlock |
| Protagonist | VC firm | Bay Harbor Islands, FL | Pre-seed | CPG, AI, Industrial Tech, Energy | New fund, Aug 2026 | $150M (SEC Form D, 2026) | 4 Nov 2026 | 8 names, firm email · Unlock |
| Render Capital | VC firm | Clarksville, IN | Pre-seed, Seed | CPG, Healthtech, Food and Beverage, AI | New deal, Jun 2026 | $25M (SEC Form D, 2022) | 4 Nov 2026 | 3 names · Unlock |
| Supply Change Capital | VC firm | North Hills, CA | Pre-seed, Seed | CPG, Food and Beverage, Healthtech, AI | New deal, Nov 2026 | $22M (SEC Form D, 2025) | 4 Nov 2026 | 8 names, firm email · Unlock |
| Capitalize VC | VC firm | Chicago, IL | Pre-seed, Seed | CPG, Marketing Tech, AI, Media | Portfolio news, Jun 2026 | $10M (SEC Form D, 2021) | 5 Nov 2026 | 1 name, firm email · Unlock |
| IgniteXL Ventures | VC firm | Palo Alto, CA | Pre-seed, Seed | CPG, Logistics, Consumer, Healthtech | New fund, Mar 2024 | $20M (SEC Form D, 2021) | 5 Nov 2026 | 2 names, firm email · Unlock |
| Adapt Ventures | VC firm | North Fort Myers, FL | Pre-seed, Seed | CPG, AI, Healthtech, SaaS | New fund, Jun 2026 | $30M (SEC Form D, 2026) | 4 Nov 2026 | 1 name, firm email · Unlock |
| Cornucopian Capital | VC firm | Montclair, NJ | Pre-seed, Seed, Series A, Series B | CPG, Healthtech, AI, Medtech | New fund, Aug 2026 | $12M (SEC Form D, 2024) | 4 Nov 2026 | 1 name · Unlock |
| Habitat Partners | VC firm | New York, NY | Pre-seed, Seed | CPG, Energy, Media, Fintech | New fund, Aug 2026 | 4 Nov 2026 | 4 names, firm email · Unlock | |
| Elevate Capital | VC firm | Hillsboro, OR | Pre-seed, Seed, Series A | CPG, Healthtech, Biotech, Climate Tech | New fund, Nov 2025 | $200M (SEC Form D, 2025) | 4 Nov 2026 | 8 names, firm email · Unlock |
| XRC Ventures | VC firm | Aiken, SC | Pre-seed, Seed, Series A | CPG, AI, Ecommerce, Healthtech | New fund, Dec 2025 | $10M (SEC Form D, 2021) | 4 Nov 2026 | 5 names, firm email · Unlock |
| Baukunst: The Art of Building | VC firm | Cambridge, MA | Pre-seed | CPG, AI, Industrial Tech, SaaS | New deal, Nov 2025 | $100M (SEC Form D, 2022) | 5 Nov 2026 | 4 names, firm email · Unlock |
| H Venture Partners | Accelerator | Cincinnati, OH | Pre-seed | CPG, Consumer, Healthtech, Biotech | New fund, Oct 2025 | $20M (SEC Form D, 2021) | 5 Nov 2026 | 8 names · Unlock |
| Shine Capital | VC firm | New York, NY | Pre-seed | CPG, AI, Fintech, Robotics | New fund, Mar 2025 | $200M (SEC Form D, 2022) | 5 Nov 2026 | 8 names, firm email · Unlock |
| Rockies Venture | VC firm | Denver, CO | Pre-seed, Seed | CPG, Healthtech, Biotech, Climate Tech | $28M (SEC Form ADV) | 5 Nov 2026 | 5 names · Unlock | |
| Lerer Hippeau | VC firm | New York, NY | Pre-seed, Seed | CPG, AI, Healthtech, Fintech | New deal, Apr 2026 | $143M (SEC Form D, 2022) | 5 Nov 2026 | 8 names · Unlock |
You are seeing 17 of 35. The full list adds 18 more investors and 156 named decision-makers.
One-time payment. No subscription. No account.
Or get the free sample.
How these 35 break down
By US state
| US state | On this list | Share |
|---|---|---|
| New York | 7 | 20% |
| California | 7 | 20% |
| Florida | 3 | 9% |
| Illinois | 2 | 6% |
| New Jersey | 2 | 6% |
| Massachusetts | 2 | 6% |
| Pennsylvania | 2 | 6% |
By type
| Type | On this list | Share |
|---|---|---|
| VC firm | 34 | 97% |
| Accelerator | 1 | 3% |
Method and limits
- Source
- All 35 rows carry an SEC filing (Form D or Form ADV). All 35 have a website we checked. Filing date and fund size are SEC data where a filing exists. Stage, sector and check size are our research.
- Inclusion rule
- Organizations that back startups. Individuals, buyout funds and firms we found to be inactive are left out. Sector: the firm states consumer products and CPG as a focus on its own site, or we observed it in the firm's portfolio. Stage: the firm states that it invests at pre-seed.
- Order
- Firms with a published profile come first. Activity score out of 100: recency of the latest fund filing or dated deal (30: full marks within 3 months, then stepping down at 6, 12 and 24 months), share of the observed portfolio in this sector (20; half of that when the sector is stated only), stage focus (15: all of it when pre-seed is the only stage the firm states, split evenly when it states more), stated focus on the US (15: full marks when the firm names the US as where it invests, half when it says global), size of the fund on file on a log scale (12) and completeness of the public record (8). Stage and regional focus are our research, not an SEC figure. It is a measure of activity and fit, not of quality or returns.
- Last refreshed
- November 2026. Rows on this list were checked between 4 Nov 2026 and 6 Nov 2026.
- Fill rates
- Of 35 rows: stage 35, sector 35, fund size 28, website 35. In the paid file: named decision-makers on 34 rows, firm email on 14, LinkedIn page on 17, check size on 4.
- Corrections
- Email [email protected] or use the update form. We act within 5 working days.
Questions
How many pre-seed CPG investors in the US are there?
We list 35 as of November 2026. 18 of the 35 have a fund filing or a dated deal in the last 12 months. The cities with the most are New York (6), Chicago (2) and Montclair (2).
Which pre-seed CPG investors in the US raised a new fund in the last 12 months?
15 of the 35 have a fund filing dated in the last 12 months. The most recent on this list are Branch Venture Partners (Nov 2026), Hyve Ventures (Nov 2026) and Align Ventures (Sep 2026).
What is the typical fund size of pre-seed CPG investors in the US?
The median fund size on file for this list is $25M, across the 25 firms with a size on an SEC Form D. The fund on file is each firm's main fund, which is not always its newest. The other 10 do not disclose a size there.
How do I contact pre-seed CPG investors in the US?
The paid file holds 156 named decision-makers across 34 of these 35 and a firm email for 14. We publish the address a firm lists itself, never a personal email. Each free row links to a profile with the firm's website.
Where does the data on pre-seed CPG investors in the US come from?
All 35 rows have an SEC filing on file (Form D or Form ADV). Filing date and fund size come from the filing. Stage, sector and check size are our research. Rows on this list were last checked on 6 Nov 2026 at the latest. The whole file is re-verified twice a year.
Broader lists
CPG venture capital firms in the US (130)Pre-seed investors in the US (549)Pre-seed CPG investors (43)
Related lists
Pre-seed AI investors in the US (403)Pre-seed SaaS investors in the US (367)Pre-seed healthtech investors in the US (225)Pre-seed fintech investors in the US (187)Pre-seed deep tech investors in the US (114)Pre-seed consumer investors in the US (104)Pre-seed medtech investors in the US (95)Pre-seed hardware investors in the US (95)Pre-seed B2B investors in the US (86)Pre-seed climate tech investors in the US (84)Pre-seed biotech investors in the US (81)Pre-seed industrial tech investors in the US (79)Pre-seed robotics investors in the US (76)Seed CPG investors in the US (73)Pre-seed energy investors in the US (73)Pre-seed developer tools investors in the US (67)Pre-seed cybersecurity investors in the US (60)Pre-seed future of work investors in the US (52)
Not sure this is the right list? Describe your raise in the investor matching tool and get a shortlist. The link opens it set to consumer products and CPG, pre-seed and the US. Guide: how to find investors for a consumer products and CPG startup. Markdown version of this page.
Check the quality first
A free sample of 100 investors, every column, with sources and dates.