35 CPG investors in California
We list 35 CPG investors in California as of November 2026: each has an SEC filing on file, and the list was last checked on 6 Nov 2026. The cities with the most head offices on this list are San Francisco (7), Palo Alto (6) and Los Angeles (3).
Top 5 CPG investors in California, ranked by recent fund activity
Among firms with a published profile and a dated fund or deal in the last 24 months. The rule: Activity score out of 100: recency of the latest fund filing or dated deal (35: full marks within 3 months, then stepping down at 6, 12 and 24 months), share of the observed portfolio in this sector (25; half of that when the sector is stated only), stated focus on the US (15: full marks when the firm names the US as where it invests, half when it says global), size of the fund on file on a log scale (15) and completeness of the public record (10). Regional focus is our research, not an SEC figure. It is a measure of activity and fit, not of quality or returns. The same rule orders the whole list; it is repeated in the method box.
Watchfire Ventures
Type: VC firm · HQ: Montecito, CA · Stages: Seed · Focus: CPG, AI, Food and Beverage, Consumer · Latest activity: New deal, Feb 2026 · Fund size on file: $150M (SEC Form D, 2025)
Dated new deal in Feb 2026; $150M fund on file (SEC Form D, 2025); 40% of its observed portfolio is consumer products and CPG; names the US as where it invests; 2 named decision-makers on file.
Lockstep Partners
Type: VC firm · HQ: Palo Alto, CA · Stages: Seed · Focus: CPG, Cybersecurity, Marketing Tech, AI · Latest activity: New fund, Apr 2026 · Fund size on file: $13M (SEC Form D, 2025)
Latest fund filing dated Apr 2026; $13M fund on file (SEC Form D, 2025); 43% of its observed portfolio is consumer products and CPG; names the US as where it invests; 3 named decision-makers on file.
Supply Change Capital
Type: VC firm · HQ: North Hills, CA · Stages: Pre-seed, Seed · Focus: CPG, Food and Beverage, Healthtech, AI · Latest activity: New deal, Nov 2026 · Fund size on file: $22M (SEC Form D, 2025)
Dated new deal in Nov 2026; $22M fund on file (SEC Form D, 2025); 30% of its observed portfolio is consumer products and CPG; 8 named decision-makers on file.
Gold House
Type: Accelerator · HQ: Walnut, CA · Focus: CPG, Logistics, Food and Beverage, Healthtech · Latest activity: New fund, Jun 2026 · Fund size on file: $13M (SEC Form D, 2026)
Latest fund filing dated Jun 2026; $13M fund on file (SEC Form D, 2026); 52% of its observed portfolio is consumer products and CPG; 8 named decision-makers on file.
Alante Capital
Type: VC firm · HQ: Santa Barbara, CA · Stages: Seed · Focus: CPG, Consumer, AI, Logistics · Latest activity: New fund, May 2026 · Fund size on file: $50M (SEC Form D, 2024)
Latest fund filing dated May 2026; $50M fund on file (SEC Form D, 2024); 30% of its observed portfolio is consumer products and CPG; 4 named decision-makers on file.
First 17 of 35 CPG investors in California
| Investor | Type | HQ | Stagesour research | Focusour research | Latest fund or deal | Fund sizeas filed or stated | Checked | Contacts |
|---|---|---|---|---|---|---|---|---|
| Watchfire Ventures | VC firm | Montecito, CA | Seed | CPG, AI, Food and Beverage, Consumer | New deal, Feb 2026 | $150M (SEC Form D, 2025) | 4 Nov 2026 | 2 names, firm email · Unlock |
| Lockstep Partners | VC firm | Palo Alto, CA | Seed | CPG, Cybersecurity, Marketing Tech, AI | New fund, Apr 2026 | $13M (SEC Form D, 2025) | 4 Nov 2026 | 3 names · Unlock |
| Supply Change Capital | VC firm | North Hills, CA | Pre-seed, Seed | CPG, Food and Beverage, Healthtech, AI | New deal, Nov 2026 | $22M (SEC Form D, 2025) | 4 Nov 2026 | 8 names, firm email · Unlock |
| Gold House | Accelerator | Walnut, CA | CPG, Logistics, Food and Beverage, Healthtech | New fund, Jun 2026 | $13M (SEC Form D, 2026) | 4 Nov 2026 | 8 names · Unlock | |
| Alante Capital | VC firm | Santa Barbara, CA | Seed | CPG, Consumer, AI, Logistics | New fund, May 2026 | $50M (SEC Form D, 2024) | 4 Nov 2026 | 4 names, firm email · Unlock |
| IgniteXL Ventures | VC firm | Palo Alto, CA | Pre-seed, Seed | CPG, Logistics, Consumer, Healthtech | New fund, Mar 2024 | $20M (SEC Form D, 2021) | 5 Nov 2026 | 2 names, firm email · Unlock |
| Ocampo Capital | VC firm | Pacific Palisades, CA | Seed | CPG, Healthtech, Food and Beverage, Media | New fund, Feb 2026 | $6M (SEC Form D, 2024) | 4 Nov 2026 | 1 name · Unlock |
| PLUS Collective | VC firm | Venice, CA | Growth | CPG, Healthtech, AI, Media | New fund, Nov 2025 | $150M (SEC Form D, 2025) | 4 Nov 2026 | 8 names, firm email · Unlock |
| Nexus Ventures | Corporate VC | Menlo Park, CA | Seed | CPG, AI, Ecommerce, Data | New deal, Dec 2025 | $700M (SEC Form D, 2023) | 4 Nov 2026 | 2 names · Unlock |
| UpHonest Capital | VC firm | Palo Alto, CA | Seed, Series A | CPG, AI, Healthtech, Generalist | Portfolio news, Oct 2025 | $226M (SEC Form ADV) | 5 Nov 2026 | LinkedIn page · Unlock |
| Halogen Ventures | VC firm | Santa Monica, CA | Seed | CPG, Healthtech, Consumer, B2B | New fund, Jun 2025 | $50M (SEC Form D, 2022) | 5 Nov 2026 | 6 names, firm email · Unlock |
| Wellness Growth Ventures | VC firm | Los Angeles, CA | Seed | CPG, Healthtech, Food and Beverage, Logistics | New fund, Feb 2025 | $15M (SEC Form D, 2025) | 5 Nov 2026 | 4 names, firm email · Unlock |
| Cheyenne Ventures | VC firm | Woodside, CA | Growth | CPG, AI, Cybersecurity, Food and Beverage | New deal, May 2026 | $5M (SEC Form D, 2025) | 4 Nov 2026 | 6 names · Unlock |
| Woori Venture Partners US | VC firm | Palo Alto, CA | Any stage | CPG, Healthtech, Energy | $509M (SEC Form ADV) | 5 Nov 2026 | firm email · Unlock | |
| Pacific Community Management | VC firm | San Francisco, CA | Growth | CPG, Food and Beverage, Healthtech, Consumer | $40M (SEC Form ADV) | 5 Nov 2026 | 1 name · Unlock | |
| Supernatural Ventures | VC firm | Beverly Hills, CA | CPG, Food and Beverage, Logistics, Consumer | New fund, Jul 2025 | $14M (SEC Form D, 2025) | 4 Nov 2026 | 3 names · Unlock | |
| Vibe Capital | VC firm | San Francisco, CA | Seed | CPG, AI, Fintech, Edtech | New fund, Apr 2025 | 5 Nov 2026 | 3 names · Unlock |
You are seeing 17 of 35. The full list adds 18 more investors and 125 named decision-makers.
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How these 35 break down
By metro area
| Metro area | On this list | Share |
|---|---|---|
| The San Francisco Bay Area | 17 | 49% |
| Los Angeles | 14 | 40% |
| Silicon Valley | 10 | 29% |
Silicon Valley is counted inside the San Francisco Bay Area as well.
By city
| City | On this list | Share |
|---|---|---|
| San Francisco | 7 | 20% |
| Palo Alto | 6 | 17% |
| Los Angeles | 3 | 9% |
| Menlo Park | 2 | 6% |
| Santa Monica | 2 | 6% |
By stage
| Stage | On this list | Share |
|---|---|---|
| Pre-Seed | 7 | 20% |
| Seed | 23 | 66% |
| Series A | 10 | 29% |
| Series B | 4 | 11% |
| Growth | 5 | 14% |
Stage is our research. A firm can back more than one stage.
By type
| Type | On this list | Share |
|---|---|---|
| VC firm | 33 | 94% |
| Accelerator | 1 | 3% |
| Corporate VC | 1 | 3% |
Method and limits
- Source
- All 35 rows carry an SEC filing (Form D or Form ADV). All 35 have a website we checked. Filing date and fund size are SEC data where a filing exists. Stage, sector and check size are our research.
- Inclusion rule
- Organizations that back startups. Individuals, buyout funds and firms we found to be inactive are left out. Sector: the firm states consumer products and CPG as a focus on its own site, or we observed it in the firm's portfolio. Place: head office in California.
- Order
- Firms with a published profile come first. Activity score out of 100: recency of the latest fund filing or dated deal (35: full marks within 3 months, then stepping down at 6, 12 and 24 months), share of the observed portfolio in this sector (25; half of that when the sector is stated only), stated focus on the US (15: full marks when the firm names the US as where it invests, half when it says global), size of the fund on file on a log scale (15) and completeness of the public record (10). Regional focus is our research, not an SEC figure. It is a measure of activity and fit, not of quality or returns.
- Last refreshed
- November 2026. Rows on this list were checked between 4 Nov 2026 and 6 Nov 2026.
- Fill rates
- Of 35 rows: stage 28, sector 35, fund size 28, website 35. In the paid file: named decision-makers on 31 rows, firm email on 14, LinkedIn page on 17, check size on 1.
- Corrections
- Email [email protected] or use the update form. We act within 5 working days.
Questions
How many CPG investors in California are there?
We list 35 as of November 2026. 10 of the 35 have a fund filing or a dated deal in the last 12 months. The cities with the most are San Francisco (7), Palo Alto (6) and Los Angeles (3).
Which CPG investors in California raised a new fund in the last 12 months?
8 of the 35 have a fund filing dated in the last 12 months. The most recent on this list are Selva (Oct 2026), Gold House (Jun 2026) and Alante Capital (May 2026).
What is the typical fund size of CPG investors in California?
The median fund size on file for this list is $40M, across the 22 firms with a size on an SEC Form D. The fund on file is each firm's main fund, which is not always its newest. The other 13 do not disclose a size there.
How do I contact CPG investors in California?
The paid file holds 125 named decision-makers across 31 of these 35 and a firm email for 14. We publish the address a firm lists itself, never a personal email. Each free row links to a profile with the firm's website.
Where does the data on CPG investors in California come from?
All 35 rows have an SEC filing on file (Form D or Form ADV). Filing date and fund size come from the filing. Stage, sector and check size are our research. Rows on this list were last checked on 6 Nov 2026 at the latest. The whole file is re-verified twice a year.
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