67 consumer investors in London

Top 5 consumer investors in London, ranked by recent fund activity

Among firms with a published profile and a dated fund or deal in the last 24 months. The rule: Activity score out of 100: recency of the latest fund filing or dated deal (35: full marks within 3 months, then stepping down at 6, 12 and 24 months), share of the observed portfolio in this sector (25; half of that when the sector is stated only), stated focus on the UK (15: full marks when the firm names the UK as where it invests, half when it says Europe or global), size of the fund on file on a log scale (15) and completeness of the public record (10). Regional focus is our research, not an SEC figure. It is a measure of activity and fit, not of quality or returns. The same rule orders the whole list; it is repeated in the method box.

1. Pembroke VCT

   Type: VC firm · HQ: London, United Kingdom · Stages: Seed, Series A, Growth · Focus: Consumer, AI, Healthtech, SaaS · Latest activity: Portfolio news, Sep 2026 · Fund size or assets: £235M (own site)

   Portfolio news dated Sep 2026; £235M on file (own site); 24% of its observed portfolio is consumer; names the UK as where it invests; 8 named decision-makers on file.

2. Brighteye Ventures

   Type: VC firm · HQ: London, United Kingdom · Stages: Pre-seed, Seed, Series A · Focus: Consumer, AI, Developer Tools, Edtech · Latest activity: New fund, Sep 2026 · Fund size or assets: $245M (own site)

   Latest fund filing dated Sep 2026; $245M on file (own site); 29% of its observed portfolio is consumer; 8 named decision-makers on file.

3. Gresham House Ventures

   Type: VC firm · HQ: London, United Kingdom · Stages: Series A, Growth · Focus: Consumer, AI, Healthtech, Marketing Tech · Latest activity: New deal, Sep 2026 · Fund size or assets: £200M (own site)

   Dated new deal in Sep 2026; £200M on file (own site); 12% of its observed portfolio is consumer; names the UK as where it invests; 8 named decision-makers on file.

4. Emerge

   Type: VC firm · HQ: London, United Kingdom · Stages: Pre-seed, Seed · Focus: Consumer, Edtech, AI, Future of Work · Latest activity: Portfolio news, Jul 2026 · Fund size or assets: $75M (own site)

   Portfolio news dated Jul 2026; $75M on file (own site); 33% of its observed portfolio is consumer; names the UK as where it invests; 8 named decision-makers on file.

5. Cherry Ventures

   Type: VC firm · HQ: London, United Kingdom · Stages: Pre-seed, Seed, Series A · Focus: Consumer, Generalist, AI, Energy · Latest activity: New deal, Sep 2026 · Fund size on file: $5M (SEC Form D, 2025)

   Dated new deal in Sep 2026; $5M fund on file (SEC Form D, 2025); states consumer as a focus; names the UK as where it invests; 8 named decision-makers on file.

First 25 of 67 consumer investors in London

You are seeing 25 of 67. The full list adds 42 more investors and 394 named decision-makers.

How these 67 break down

Questions

Not sure this is the right list? Describe your raise in the investor matching tool and get a shortlist. The link opens it set to consumer and the UK. Guide: how to find investors for a consumer startup. Markdown version of this page.