How to Find Investors for a Consumer Startup: Stage Mix, States and Fund Sizes
To find investors for a consumer startup, start from our list of 512 consumer investors and narrow it by stage, place and fund size. Seed is the stage they name most (331 of the 440 with a stage on file), ahead of pre-seed. 69% are in the US, where California leads with 130. The median fund on file from SEC Form D is $60M, above the $50M for every investor we hold with such a figure.
By type, the 512 are 436 VC firms, 21 angel networks, 17 fund managers, 12 corporate venture arms, 8 accelerators and 8 SEIS or EIS funds, with 10 of other types. The tags these investors most often carry beside consumer are SaaS and B2B software (346), AI (298) and healthtech and digital health (269).
What do consumer investors look for?
A consumer company is read through its cohorts. The pitch that lands shows who came, who stayed and what it cost to bring them in, month by month, and it separates growth that was bought with advertising from growth that arrived on its own.
- How many customers are still active after six months? A retention curve that flattens is the plainest sign that people want the product.
- What does a customer cost on each channel? A blended figure hides the channel that has stopped working.
- How much of your growth is unpaid? Word of mouth, search and repeat visits show demand that does not depend on the ad budget.
Which stage do consumer investors back?
Among the 440 of the 512 with a stage on file (a firm can state several), seed comes first with 331 (75%), then pre-seed (162), Series A (154), growth (124) and Series B (59). No stage differs from the whole database by more than 2 points, so filter by the round you are raising. With about three quarters naming seed, a seed round has the widest field on this list.
| Stage (our research) | Consumer investors | Share of the 440 with a stage on file | Share of all 512 on the list | Same share, all investors with a stage | Difference in points |
|---|---|---|---|---|---|
| Pre-seed consumer investors | 162 | 37% | 32% | 39% | -2 |
| Seed consumer investors | 331 | 75% | 65% | 75% | 0 |
| Series A consumer investors | 154 | 35% | 30% | 34% | +1 |
| Series B consumer investors | 59 | 13% | 12% | 14% | -1 |
| Growth-stage consumer investors | 124 | 28% | 24% | 28% | 0 |
Where are consumer investors based?
69% of the list is American: 354 of the 512 are in the US, 89 in the UK and 65 in the rest of Europe. Among the 348 US investors with a state on file, California holds 37% (130), in line with its 36% share of all US investors we hold. New York is a distant second with 59, then Florida (30) and Texas (15). Florida stands out: it holds 9% of this group and 6% of all US investors.
| State | Consumer investors | Share of the 348 with a state on file | Share of all US investors | Difference in points |
|---|---|---|---|---|
| California | 130 | 37% | 36% | +1 |
| New York | 59 | 17% | 15% | +2 |
| Florida | 30 | 9% | 6% | +3 |
| Texas | 15 | 4% | 6% | -2 |
| Massachusetts | 14 | 4% | 6% | -2 |
| Utah | 11 | 3% | 2% | +1 |
| Illinois | 11 | 3% | 3% | 0 |
| Washington | 9 | 3% | 2% | +1 |
By city, counting the head offices of every type of investor, the largest groups are New York (49), San Francisco (38), Palo Alto (16) and Menlo Park (16).
| City | State | Consumer investors | Share of the 354 in the US |
|---|---|---|---|
| New York | NY | 49 | 14% |
| San Francisco | CA | 38 | 11% |
| Palo Alto | CA | 16 | 5% |
| Menlo Park | CA | 16 | 5% |
| Los Angeles | CA | 10 | 3% |
| Miami | FL | 9 | 3% |
| Boston | MA | 8 | 2% |
| Austin | TX | 7 | 2% |
| Seattle | WA | 7 | 2% |
Metro area lists for this sector, each with its own row count: Consumer investors in the San Francisco Bay Area (86), Consumer investors in Silicon Valley (43), Consumer investors in Los Angeles (36), Consumer investors in Miami and South Florida (21).
The same investors as lists by region: Consumer venture capital firms in the US (348), Consumer investors in the UK (89), Consumer investors in Europe (65).
How big are consumer funds?
Across the 264 of the 512 consumer investors with a fund size from SEC Form D on file, the median is $60M, above the $50M for every investor we hold with such a figure. 30% of these funds are under $25M and about two fifths are $100M or more. The figure is the fund as filed, not a check size, and a firm's main fund on our record, which is not always its newest; for 58 of the 264 the offering amount is indefinite, so it is the amount sold so far.
| Fund size on file (SEC Form D) | Consumer investors | Share | Share, all investors with a figure |
|---|---|---|---|
| Under $10M | 37 | 14% | 15% |
| $10M to $25M | 42 | 16% | 18% |
| $25M to $50M | 29 | 11% | 15% |
| $50M to $100M | 45 | 17% | 19% |
| $100M to $250M | 60 | 23% | 19% |
| $250M to $1B | 43 | 16% | 12% |
| $1B and over | 8 | 3% | 1% |
Which consumer investors can you look at first?
Consumer is a wide label that covers apps, brands, marketplaces and media. Sort the list by what each firm has backed, and keep the ones with a company that earns money the way yours does. A fund built around subscription apps reads a physical brand very differently.
The 5 firms below are among the free rows of our list of consumer investors (512): each names the sector in its own description, and they stand in that list's order, by our activity score, which is no measure of quality.
Coefficient Capital
HQ: New York, New York · Type: VC firm · Stages (our research): Growth · Latest activity: New deal, Jun 2026 (our research) · Fund size on file: $286M (SEC Form D, 2023)
New York consumer-focused investor backing shifts in consumer behaviour, with early and late growth strategies. Publishes annual consumer trend reports.
Cathay Innovation
HQ: Paris, France · Type: VC firm · Stages (our research): Seed, Series A, Series B, Growth, Late stage · Latest activity: Portfolio news, Aug 2026 (our research) · Fund size or assets: €2.5B (own site)
Paris-founded global multi-stage venture capital firm, part of the Cathay Capital group, that invests from seed to late stage in AI, robotics, fintech, digital health, consumer and energy startups across Europe, North America, Asia, Latin America and Africa, with Fortune 500 corporate backers.
Redpoint Omega
HQ: Woodside, California · Type: VC firm · Stages (our research): Seed, Series A, Growth · Latest activity: Form D filing, Oct 2026 · Fund size on file: $740M (SEC Form D, 2024)
Venture firm investing in startups across seed, early and growth phases, with focus on infrastructure, AI, fintech and consumer. Based in Woodside, CA.
IBB Ventures
HQ: Berlin, Germany · Type: Government or university fund · Stages (our research): Pre-seed, Seed, Series A · Latest activity: New deal, Oct 2026 (our research) · Fund size or assets: €300M (own site)
Venture capital arm of the IBB Group (Investitionsbank Berlin) that invests from pre-seed to Series A in Berlin-based startups through three funds: Tech (healthcare, industrial tech, software), Creative (consumer tech, D2C) and Impact.
Pembroke VCT
HQ: London, United Kingdom · Type: VC firm · Stages (our research): Seed, Series A, Growth · Latest activity: Portfolio news, Sep 2026 (our research) · Fund size or assets: £235M (own site)
Generalist venture capital trust listed in London and managed by Pembroke Investment Managers, investing in UK founder-led companies across consumer brands, technology and business services since 2013.
Which US consumer investors filed with the SEC most recently?
137 of the 354 US consumer investors (39%) have a Form D filing dated in the 12 months to 6 Nov 2026, a first notice or the yearly amendment of an older fund, in line with the 38% for all US investors we hold. Our file of new fund notices for the 8 weeks to 6 Nov 2026 holds 34 from 19 of these investors, among them Quiet Capital, Branch Venture Partners and Pear Ventures.
| Investor | Location | Stages (our research) | Latest Form D filing | Amount on that filing |
|---|---|---|---|---|
| Quiet Capital | San Francisco, California | Pre-seed | 6 Nov 2026 | Not stated |
| Hyve Ventures | Austin, Texas | Pre-seed | 3 Nov 2026 | $6M |
| Inspired | New York, New York | Seed | 27 Oct 2026 | $450M |
| Pear Ventures | Menlo Park, California | Pre-seed, Seed | 27 Oct 2026 | $9M |
| K5 Global | Miami Beach, Florida | Pre-seed, Growth, Any stage | 21 Oct 2026 | Not stated |
| House Capital | Englewood, New Jersey | Not stated | 21 Oct 2026 | Not stated |
| Rose Street Capital | New York, New York | Not stated | 21 Oct 2026 | $3M |
| True Beauty Ventures | Palm Beach Gardens, Florida | Seed, Series A, Series B | 20 Oct 2026 | $55M |
What should a consumer founder have ready before the first email?
A consumer company is judged on whether people come back, so lead with retention.
- Retention by monthly cohort: how many buyers or users are still active after 3, 6 and 12 months.
- What it costs to win a customer on each channel, and how many months that cost takes to pay back.
- The share of new customers who arrive without paid advertising.
Words consumer investors use
- Cohort
- A group of customers who joined in the same period, followed over time.
- CAC
- Customer acquisition cost: sales and marketing spend divided by the new customers it brought in.
- LTV
- Lifetime value: the gross profit one customer brings over the time they stay.
- Payback period
- The months of gross profit it takes to earn back what a customer cost to acquire.
A common slip. Quoting total downloads or sign-ups. Without a retention figure beside it, a big headline number invites the question it was meant to avoid.
How do you reach consumer investors?
93% of the list has a named decision-maker on file (476 of 512, 2,409 names in all), above the 84% across the whole database. About two fifths have a firm email address (203), and 156 publish how they want to be pitched, such as a form or an application page.
Use a pitch route where a firm publishes one, and otherwise write to one named person at a time, starting from the free outreach email templates; the full list is Consumer investors, all 512 investors, one per row, the first 25 free to read, and the matching tool opens with consumer already picked.
This list has 512 rows and a single-list file covers up to 300, so its rows are sold inside the Global Bundle file.
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Method and limits
- Source
- SEC Form D for filing dates and fund sizes; our own research (each firm's website, UK and EU registers) for stage, the sector tag and dated deals.
- Counts
- The 512 rows of the list this page links to, as of November 2026, set against all 4,178 investors we hold (3,019 in the US); a gap under 3 points is treated as none, and a rank compares the sectors that have a list on this site and at least 30 rows for the measure (10 for a median fund size).
- Limits
- 1,302 US firms have no sector on file, so the true number of consumer investors is higher; 440 of the 512 here have a stage on file and 264 a fund size from SEC Form D; what investors look for, which ones to keep, the words they use and what to have ready are our advice for this sector, not data about any one investor.
Questions
How do I find investors for a consumer startup?
Start from the list of 512 consumer investors, then filter by stage (331 of the 440 with a stage on file name seed), by place (37% of the US ones with a state on file are in California) and by fund size (the median fund on file is $60M).
What do consumer investors ask founders?
How many customers are still active after six months? What does a customer cost on each channel? How much of your growth is unpaid?
How big are consumer funds?
The median fund on file is $60M across the 264 consumer investors with a figure from SEC Form D, above the $50M for every investor we hold with such a figure.
Can I contact consumer investors directly?
476 of the 512 have a named decision-maker on file and 203 a firm email address; 156 publish a pitch route, and where one exists it is the way in they ask for.
Guides for other sectors
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Related
Consumer investors (512)Consumer venture capital firms in the US (348)Consumer investors in the UK (89)Consumer investors in Europe (65)Seed consumer investors (331)Pre-seed consumer investors (162)Consumer investors in California (130)Consumer investors in New York (59)Match consumer investors to your roundHow to build an investor listInvestor outreach email templatesHow many investors to pitchInvestor databases comparedWhat is in the investor database
Cite this page
Muhammad Tayyab Shabbir, "How to Find Investors for a Consumer Startup: Stage Mix, States and Fund Sizes", The Investor Database, 10 Nov 2026. https://theinvestordatabase.com/guides/how-to-find-investors-for-a-consumer-startup/