Active: new deal Sep 2026 Verified 4 Nov 2026
True
London investment and advisory firm specialising in consumer and retail, running private equity, venture capital and public equity strategies. Its venture team backs pre-seed and seed B2C and B2B technology companies serving consumer and retail, mainly in the UK and Europe.
- Type
- Fund manager
- Location
- London, United Kingdom
- Stages
- Pre-seed, Seed, Growth
- Backs
- B2B software
- Sectors
- Consumer, B2B, AI, SaaS and software
- Website
- www.true.global
Contacts on file
For True, the paid file holds: 8 named decision-makers with roles; firm contact email (domain checked); check size; how to pitch (the route the firm publishes); LinkedIn page.
Get UK Complete, $149 Free sample
One-time payment. No subscription. No account.
Notable investments
Complir
Sources
- www.true.global/
- www.true.global/people
- www.true.global/contact
- www.true.global/private-equity
- www.true.global/stories/why-we-invested-in-complir
Last checked 4 Nov 2026. Is something wrong? Tell us.
Appears in 33 lists
B2B investors in London (49)Consumer investors in London (67)Active startup investors in the UK (73)B2B investors in the UK (73)Consumer investors in the UK (89)Growth-stage B2B investors (119)Growth-stage consumer investors (124)Growth-stage investors in the UK (137)SaaS investors in London (141)AI investors in London (142)Pre-seed B2B investors (155)Pre-seed consumer investors (162)Pre-seed investors in the UK (175)AI investors in the UK (214)SaaS investors in the UK (223)Startup investors in London (239)Seed investors in the UK (295)Growth-stage AI investors (295)Seed B2B investors (302)Seed consumer investors (331)Growth-stage SaaS investors (344)Startup investors in the UK (416)B2B investors (438)Consumer investors (512)Pre-seed SaaS investors (562)Pre-seed AI investors (633)Growth-stage investors (705)Pre-seed investors (988)Seed SaaS investors (1,010)Seed AI investors (1,082)SaaS investors (1,529)AI investors (1,576)Seed investors (1,892)