20 ecommerce investors in California
We list 20 ecommerce investors in California as of November 2026: each has an SEC filing on file, and the list was last checked on 6 Nov 2026. The cities with the most head offices on this list are San Francisco (7), Los Angeles (3) and Menlo Park (2).
Top 5 ecommerce investors in California, ranked by recent fund activity
Among firms with a published profile and a dated fund or deal in the last 24 months. The rule: Activity score out of 100: recency of the latest fund filing or dated deal (35: full marks within 3 months, then stepping down at 6, 12 and 24 months), share of the observed portfolio in this sector (25; half of that when the sector is stated only), stated focus on the US (15: full marks when the firm names the US as where it invests, half when it says global), size of the fund on file on a log scale (15) and completeness of the public record (10). Regional focus is our research, not an SEC figure. It is a measure of activity and fit, not of quality or returns. The same rule orders the whole list; it is repeated in the method box.
3L Capital
Type: VC firm · HQ: Los Angeles, CA · Stages: Growth · Focus: Ecommerce, SaaS, B2B, Consumer · Latest activity: New deal, Jul 2026 · Private fund assets: $915M (SEC Form ADV)
Dated new deal in Jul 2026; $915M on file (SEC Form ADV); states ecommerce as a focus; names the US as where it invests; 4 named decision-makers on file.
Capital F
Type: VC firm · HQ: Mill Valley, CA · Stages: Pre-seed, Seed · Focus: Ecommerce, AI, Healthtech, Climate Tech · Latest activity: New fund, Jul 2026 · Fund size on file: $17M (SEC Form D, 2024)
Latest fund filing dated Jul 2026; $17M fund on file (SEC Form D, 2024); states ecommerce as a focus; names the US as where it invests; 2 named decision-makers on file.
M13
Type: VC firm · HQ: Los Angeles, CA · Stages: Seed, Series A · Focus: Ecommerce, AI, Healthtech, Consumer · Latest activity: New fund, Sep 2026 · Fund size on file: $400M (SEC Form D, 2021)
Latest fund filing dated Sep 2026; $400M fund on file (SEC Form D, 2021); states ecommerce as a focus; 8 named decision-makers on file.
Watchfire Ventures
Type: VC firm · HQ: Montecito, CA · Stages: Seed · Focus: Ecommerce, AI, Food and Beverage, Consumer · Latest activity: New deal, Feb 2026 · Fund size on file: $150M (SEC Form D, 2025)
Dated new deal in Feb 2026; $150M fund on file (SEC Form D, 2025); states ecommerce as a focus; names the US as where it invests; 2 named decision-makers on file.
Arc180
Type: VC firm · HQ: San Francisco, CA · Stages: Seed · Focus: Ecommerce, SaaS · Latest activity: New fund, Dec 2025 · Fund size on file: $60M (SEC Form D, 2025)
Latest fund filing dated Dec 2025; $60M fund on file (SEC Form D, 2025); states ecommerce as a focus; names the US as where it invests; 1 named decision-maker on file.
First 10 of 20 ecommerce investors in California
| Investor | Type | HQ | Stagesour research | Focusour research | Latest fund or deal | Fund sizeas filed or stated | Checked | Contacts |
|---|---|---|---|---|---|---|---|---|
| 3L Capital | VC firm | Los Angeles, CA | Growth | Ecommerce, SaaS, B2B, Consumer | New deal, Jul 2026 | $915M (SEC Form ADV) | 5 Nov 2026 | 4 names, firm email · Unlock |
| Capital F | VC firm | Mill Valley, CA | Pre-seed, Seed | Ecommerce, AI, Healthtech, Climate Tech | New fund, Jul 2026 | $17M (SEC Form D, 2024) | 4 Nov 2026 | 2 names, firm email · Unlock |
| M13 | VC firm | Los Angeles, CA | Seed, Series A | Ecommerce, AI, Healthtech, Consumer | New fund, Sep 2026 | $400M (SEC Form D, 2021) | 4 Nov 2026 | 8 names · Unlock |
| Watchfire Ventures | VC firm | Montecito, CA | Seed | Ecommerce, AI, Food and Beverage, Consumer | New deal, Feb 2026 | $150M (SEC Form D, 2025) | 4 Nov 2026 | 2 names, firm email · Unlock |
| Arc180 | VC firm | San Francisco, CA | Seed | Ecommerce, SaaS | New fund, Dec 2025 | $60M (SEC Form D, 2025) | 4 Nov 2026 | 1 name · Unlock |
| March Capital | VC firm | Santa Monica, CA | Growth | Ecommerce, AI, Cybersecurity, Logistics | New fund, Oct 2025 | $600M (SEC Form D, 2021) | 4 Nov 2026 | 2 names · Unlock |
| Sugar Capital | VC firm | Sonoma, CA | Pre-seed, Seed | Ecommerce, Consumer | New fund, Jul 2026 | $100M (SEC Form D, 2022) | 4 Nov 2026 | 4 names · Unlock |
| Manresa | VC firm | San Francisco, CA | Pre-seed, Seed | Ecommerce, AI, Fintech, Logistics | New deal, Jan 2025 | $40M (SEC Form D, 2021) | 5 Nov 2026 | 1 name · Unlock |
| Nexus Ventures | Corporate VC | Menlo Park, CA | Seed | Ecommerce, AI, Data, Hardware | New deal, Dec 2025 | $700M (SEC Form D, 2023) | 4 Nov 2026 | 2 names · Unlock |
| Lobby Capital | VC firm | San Francisco, CA | Ecommerce, AI, Cybersecurity, Fintech | New deal, Mar 2026 | $300M (SEC Form D, 2024) | 5 Nov 2026 | 8 names, firm email · Unlock |
You are seeing 10 of 20. The full list adds 10 more investors and 80 named decision-makers.
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How these 20 break down
By metro area
| Metro area | On this list | Share |
|---|---|---|
| The San Francisco Bay Area | 13 | 65% |
| Los Angeles | 5 | 25% |
| Silicon Valley | 5 | 25% |
Silicon Valley is counted inside the San Francisco Bay Area as well.
By city
| City | On this list | Share |
|---|---|---|
| San Francisco | 7 | 35% |
| Los Angeles | 3 | 15% |
| Menlo Park | 2 | 10% |
| Palo Alto | 2 | 10% |
By stage
| Stage | On this list | Share |
|---|---|---|
| Pre-Seed | 5 | 25% |
| Seed | 13 | 65% |
| Growth | 2 | 10% |
Stage is our research. A firm can back more than one stage.
By type
| Type | On this list | Share |
|---|---|---|
| VC firm | 19 | 95% |
| Corporate VC | 1 | 5% |
Method and limits
- Source
- All 20 rows carry an SEC filing (Form D or Form ADV). All 20 have a website we checked. Filing date and fund size are SEC data where a filing exists. Stage, sector and check size are our research.
- Inclusion rule
- Organizations that back startups. Individuals, buyout funds and firms we found to be inactive are left out. Sector: the firm states ecommerce as a focus on its own site, or we observed it in the firm's portfolio. Place: head office in California.
- Order
- Firms with a published profile come first. Activity score out of 100: recency of the latest fund filing or dated deal (35: full marks within 3 months, then stepping down at 6, 12 and 24 months), share of the observed portfolio in this sector (25; half of that when the sector is stated only), stated focus on the US (15: full marks when the firm names the US as where it invests, half when it says global), size of the fund on file on a log scale (15) and completeness of the public record (10). Regional focus is our research, not an SEC figure. It is a measure of activity and fit, not of quality or returns.
- Last refreshed
- November 2026. Rows on this list were checked between 4 Nov 2026 and 6 Nov 2026.
- Fill rates
- Of 20 rows: stage 15, sector 20, fund size 19, website 20. In the paid file: named decision-makers on 20 rows, firm email on 7, LinkedIn page on 10, check size on 1.
- Corrections
- Email [email protected] or use the update form. We act within 5 working days.
Questions
How many ecommerce investors in California are there?
We list 20 as of November 2026. 9 of the 20 have a fund filing or a dated deal in the last 12 months. The cities with the most are San Francisco (7), Los Angeles (3) and Menlo Park (2).
Which ecommerce investors in California raised a new fund in the last 12 months?
6 of the 20 have a fund filing dated in the last 12 months. The most recent on this list are M13 (Sep 2026), Sugar Capital (Jul 2026) and Capital F (Jul 2026).
What is the typical fund size of ecommerce investors in California?
The median fund size on file for this list is $125M, across the 17 firms with a size on an SEC Form D. The fund on file is each firm's main fund, which is not always its newest. The other 3 do not disclose a size there.
How do I contact ecommerce investors in California?
The paid file holds 80 named decision-makers across 20 of these 20 and a firm email for 7. We publish the address a firm lists itself, never a personal email. Each free row links to a profile with the firm's website.
Where does the data on ecommerce investors in California come from?
All 20 rows have an SEC filing on file (Form D or Form ADV). Filing date and fund size come from the filing. Stage, sector and check size are our research. Rows on this list were last checked on 6 Nov 2026 at the latest. The whole file is re-verified twice a year.
Broader lists
Ecommerce venture capital firms in the US (69)Venture capital firms in California (1,038)
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