Active: new deal Jun 2026 Verified 10 Nov 2026
VMG Partners
Consumer-focused investment firm taking majority or minority stakes in branded consumer product and service companies, plus minority stakes in B2B software for consumer businesses. Based in San Francisco, CA.
- Type
- VC firm
- Location
- San Francisco, California, United States
- Stages
- Series A, Series B, Growth
- Sectors
- Consumer, Cpg, Food, SaaS and software, B2B, Marketing
- Fund size / AUM
- Size not stated (Form D, VMG Catalyst II, filed 2022-01-05); $3.17B gross private fund assets (Form ADV; private funds: 28, of which venture capital: 0)
- Latest fund or filing
- 5 Jan 2022
- Website
- www.vmgpartners.com
Contacts on file
For VMG Partners, the paid file holds: 3 named decision-makers with roles.
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Sources
- www.sec.gov/Archives/edgar/data/1900696/000156761922000459/
- adviserinfo.sec.gov/firm/summary/157720
- www.vmgpartners.com/
- www.vmgpartners.com/approach-consumer
- www.vmgpartners.com/approach-technology
- www.vmgpartners.com/news
Last checked 10 Nov 2026. Is something wrong? Tell us.
Appears in 64 lists
Series B CPG investors (15)CPG investors in the San Francisco Bay Area (17)Series A food and beverage investors in the US (19)Growth-stage CPG investors in the US (23)Growth-stage food and beverage investors in the US (23)Food and beverage investors in California (25)Series B food and beverage investors (26)Series A CPG investors in the US (27)Series B B2B investors in the US (30)Series B consumer investors in the US (31)Growth-stage CPG investors (34)CPG investors in California (35)Marketing tech venture capital firms in the US (37)Series A CPG investors (41)Marketing tech investors (49)Series B B2B investors (49)Growth-stage B2B investors in the US (58)Series B consumer investors (61)Growth-stage consumer investors in the US (62)Series B investors in California (64)Series A food and beverage investors (66)Growth-stage food and beverage investors (68)Growth-stage investors in the San Francisco Bay Area (78)Series A consumer investors in the US (82)Series A B2B investors in the US (85)Consumer investors in the San Francisco Bay Area (90)B2B investors in the San Francisco Bay Area (91)Food and beverage venture capital firms in the US (94)Growth-stage investors in California (97)Series B SaaS investors in the US (112)B2B investors in California (115)Growth-stage B2B investors (123)Series A investors in the San Francisco Bay Area (125)Growth-stage consumer investors (126)CPG venture capital firms in the US (131)Consumer investors in California (136)Series A investors in California (149)Series A consumer investors (156)Series A B2B investors (163)CPG investors (166)Growth-stage SaaS investors in the US (168)Series B investors in the US (170)Food and beverage investors (182)Series B SaaS investors (200)Series A SaaS investors in the US (264)B2B venture capital firms in the US (268)Growth-stage investors in the US (299)Series B investors (344)Growth-stage SaaS investors (349)Consumer venture capital firms in the US (356)SaaS investors in the San Francisco Bay Area (357)Series A investors in the US (390)SaaS investors in California (443)B2B investors (449)Series A SaaS investors (483)Consumer investors (519)Growth-stage investors (715)Venture capital firms in the San Francisco Bay Area (819)Series A investors (882)SaaS venture capital firms in the US (1,066)Venture capital firms in California (1,094)SaaS investors (1,544)Active venture capital firms in the US (1,642)Venture capital firms in the US (3,071)